Pradeep Gairola

Pradeep Gairola is the Vice President and Head of Digital Business at The Hindu Group (THG), one of India’s oldest and most respected news organizations. He leads the Group’s digital transformation, driving initiatives to future-proof its journalism and revenue model. Under his leadership, The Hindu became the first mainstream Indian newspaper to introduce a digital subscription paywall in 2019. Today, digital subscriptions contribute nearly half of THG’s digital revenues. Pradeep has also diversified THG’s revenue streams beyond subscriptions and advertising into e-commerce, events, archives, brand licensing, and syndication, while fostering a culture of experimentation and innovation. An advocate for independent journalism and financial resilience, he frequently speaks on sustainability, reader trust, and newsroom innovation, helping news organizations - especially in emerging markets - build viable, impact-driven funding models.